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How to do a Competitive Analysis?

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Do you remember when was the last time you ran a competitive analysis for your brand or company? And most importantly, are you aware of how to do a competitive analysis? If you are not sure, you are missing out on an essential intelligence that could help your brand grow.    Wait a minute, before answering how to do a competitive analysis , let's talk a little about the meaning of competitive analysis.        What is Competitive Analysis?     A Competitive Analysis is a strategy to identify all your competitors and research their products, services, sales strategies, etc. And through this, you can make your business strategy to improve your brand over your competitor.    Competitor Analysis helps you to stay ahead of the industry trends and make sure your product is consistently fulfilling the industry standards.    Now, let's dive into how to do a competitive analysis for your company or a brand.    To run an effective and whole competitive analysis, you can follow these step