Difference Between Google Analytics and Google Search Console
There is a common misconception that Google Analytics and Google Search Console offer the same functionality. Although they are both vital website analysis tools, they serve entirely different functions that you need to be aware of to get the most benefit out of them. What is Google Analytics? Google Analytics is a well-known tool used to interpret and process website usage data, identify trends and opportunities that you can leverage to increase traffic, and boost your web presence. This user-orientated tool can help you understand who visits and interact with your site, how they found it, and what they are using your site for. It can also provide details about keywords, such as the ones that are driving traffic and the ones that are producing the most conversions. Metrics You Can Track Using Google Analytics You can track the following seven metrics using Google Analytics: Audience demographics Landing page performance Bounce rate Acquisition