Difference Between Google Analytics and Google Search Console

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There is a common misconception that Google Analytics and Google Search Console offer the same functionality. Although they are both vital website analysis tools, they serve entirely different functions that you need to be aware of to get the most benefit out of them.  

  

What is Google Analytics? 



 

Google Analytics is a well-known tool used to interpret and process website usage data, identify trends and opportunities that you can leverage to increase traffic, and boost your web presence. This user-orientated tool can help you understand who visits and interact with your site, how they found it, and what they are using your site for. It can also provide details about keywords, such as the ones that are driving traffic and the ones that are producing the most conversions.   

  

Metrics You Can Track Using Google Analytics   


You can track the following seven metrics using Google Analytics:  

  • Audience demographics  
  • Landing page performance   
  • Bounce rate   
  • Acquisition  
  • Average time spent on site  
  • Unique page views   
  • Behaviour of visitors  

 

Using these metrics, you can understand your website's performance, create your custom reports on it so you can pull insight that informs strategic business decisions.  

 
 

 What is Google Search Console? 



Google Search Console, earlier known as Google Webmaster Tools, is a free tool that provides important insights. These insights can help you check SEO performance/rankings and the technical structure of your site. This search-engine focused platform essentially monitors how Google views your website. It will give you the knowledge that will make it easier for you to optimise your web pages, improve organic visibility, and communicate with the search engine. 

   

Metrics You Can Track Using Google Search Console   


  • Search analytics    
  • Links to your Site   
  • Internal links on your site  
  • Mobile Usability  
  • Top Keyword queries  
  • Index Coverage Reporting    

 

These metrics show how your site appears to those searching keywords and phrases. They provide suggestions, highlight problem areas and opportunities for improvement, making the them valuable for SEO marketers and web developers.  

 

Google Analytics and Google Search Console both provide different forms of metrics. When used in combination, they can provide a whole lot of insight into what's working well for your website and what improvements you need to make. Now that you can differentiate between these two tools, use them according to your needs. They will help you analyze the performance of your website and yield positive results. 


Need help in setting up google search console ? Don't worry. We can help with this and other SEO services.

 


Read More:- What is Content Writing? Why is it Important in SEO?

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