KnotSync

  With businesses starting to have an online presence, the need for digital marketing agencies has increased. As a result, it has become essential to hire a digital marketing agency, especially if you own a large enterprise. There are many benefits of hiring a digital marketing agency. Let us talk about 5 such benefits.      What are the Benefits of hiring a Digital Marketing Agency?     1. Increased Productivity     Digital marketing agencies reduce your burden to a great extent. With professional knowledge, digital marketing services providers ensure that your multiple projects are handled efficiently, increasing your scope of taking more projects in hand.     2. Makes Expansion of Your Business Easier    Digital marketing agencies provide you with services where you can scale up your market campaigns and various outsourcing ventures efficiently. This will allow you to solely focus on expanding your business while they take care of your brand’s social presence.              3. Cost-E

Do you remember when was the last time you ran a competitive analysis for your brand or company? And most importantly, are you aware of how to do a competitive analysis? If you are not sure, you are missing out on an essential intelligence that could help your brand grow.    Wait a minute, before answering how to do a competitive analysis , let's talk a little about the meaning of competitive analysis.        What is Competitive Analysis?     A Competitive Analysis is a strategy to identify all your competitors and research their products, services, sales strategies, etc. And through this, you can make your business strategy to improve your brand over your competitor.    Competitor Analysis helps you to stay ahead of the industry trends and make sure your product is consistently fulfilling the industry standards.    Now, let's dive into how to do a competitive analysis for your company or a brand.    To run an effective and whole competitive analysis, you can follow these step

  There is a common misconception that Google Analytics and Google Search Console offer the same functionality. Although they are both vital website analysis tools, they serve entirely different functions that you need to be aware of to get the most benefit out of them.        What  is  Google Analytics?     Google Analytics is a well-known tool used to interpret and process website usage data, identify trends and opportunities that you can leverage to increase traffic, and boost your web presence. This user-orientated tool can help you understand who visits and interact with your site, how they found it, and what they are using your site for. It can also provide details about keywords, such as the ones that are driving traffic and the ones that are producing the most conversions.         Metrics You Can Track Using Google Analytics     You can track the following seven metrics using Google Analytics:    Audience demographics    Landing page performance     Bounce rate     Acquisition