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Do you remember when was the last time you ran a competitive analysis for your brand or company? And most importantly, are you aware of how to do a competitive analysis? If you are not sure, you are missing out on an essential intelligence that could help your brand grow.    Wait a minute, before answering how to do a competitive analysis , let's talk a little about the meaning of competitive analysis.        What is Competitive Analysis?     A Competitive Analysis is a strategy to identify all your competitors and research their products, services, sales strategies, etc. And through this, you can make your business strategy to improve your brand over your competitor.    Competitor Analysis helps you to stay ahead of the industry trends and make sure your product is consistently fulfilling the industry standards.    Now, let's dive into how to do a competitive analysis for your company or a brand.    To run an effect...

  There is a common misconception that Google Analytics and Google Search Console offer the same functionality. Although they are both vital website analysis tools, they serve entirely different functions that you need to be aware of to get the most benefit out of them.        What  is  Google Analytics?     Google Analytics is a well-known tool used to interpret and process website usage data, identify trends and opportunities that you can leverage to increase traffic, and boost your web presence. This user-orientated tool can help you understand who visits and interact with your site, how they found it, and what they are using your site for. It can also provide details about keywords, such as the ones that are driving traffic and the ones that are producing the most conversions.         Metrics You Can Track Using Google Analytics     You can track the following seven metrics using Google Analytics:...

How to increase website traffic for free? This is the question  that  every marketer asks. Why? Because i ncreased website traffic can generate more leads and increase conversions, resulting in more business to your website. Additionally, it can help you see how well your marketing strategy works and gather insights about your audience.  We’ll discuss 7 tips to increase website traffic for free on this blog to help your business reach new heights .   BUILD BOTH INTERNAL LINKS AND BACKLINKS Link building is an important exercise that can help drive more traffic to your site. So, focus on building both internal links as well as backlinks.    When you add internal links in your blog post , you redirect the users to your own pages on your site. This tactic not only keeps users engaged on your page longer but also results in a better user experience– the cornerstone of increasing traffic to your website .    T he more time users will spend on your page...